Bruno Rainaldi formed himself in the field, starting at a very young age to work in furniture design communication. Ironically he called himself a “sidewalk designer” and his style ” rigorously chaotic”. He manages Milan’s first High-Tech store in Corso di Porta Ticinese, flanks Maddalena De Padova in the historic showroom in Corso Venezia and then Enrico Baleri, as partner of Baleri & Associati, defining communication strategies for design companies and points of sale. He founded Rare Studio – of which he is the soul and the creative director – and begins his first collaborations as artistic director/designer for several Italian design companies such as Alivar, MDF, Mussi Italy, Sintesi. Then Terzani, Slamp, Casprini, Annibale Colombo, Bilumen, David Medrano and Dilmos, up to the most recent project Opinion Ciatti. With a deep knowledge of the market, a great passion for the arts and a precious talent for transversal associations accumulated over the years, Bruno Rainaldi has finally tied his Professionalism to the world of projects. In 2002, with Marta Giardini Entratalibera, he opens a very special place in Milan where he exhibits his projests and a selection of objects. A “laboratory of forms” open to research and experimentation.