Lapo Elkann (born 7 October 1977) is an Italian businessman and grandson of Gianni Agnelli, the former controlling CEO and controlling shareholder of Fiat Automobiles. After the studies in France and UK he works in Fiat as Brand Promotion manager where he drives the launch and promotion of new models of cars, among which Fiat Punto and the new Fiat 500. In 2007 he starts a career as entrepreneur establishing the brand of style Italian Independent, the creative factory Independent Ideas and the innovation’s incubator LA Holding. Since ever driven by curiosity towards art, fashion and design, he developed many projects in these fields alongside important international brands.
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